Sustainability Strategy

 We believe sustainability starts with intentional ingredient choices, ones that drive social, economic, and environmental change where it matters most.

Achieving circularity isn’t easy. It means pushing against outdated systems: limited recycling infrastructure, packaging that falls short, supply chain complexity, and the scarcity of truly functional upcycled ingredients. But where others see challenges, we see opportunity to innovate - to rethink, rework, and raise the bar.

Most brands keep their sustainability strategies under wraps, treating them as intellectual property. But we believe transparency drives progress. That’s why we’re sharing our approach openly, to push boundaries, challenge norms, and encourage collective action across the industry.

We hope our journey inspires you to demand more—from your products, your brands, and the industry as a whole.

The time to act is now.

Xanthe Taylor, 

Founder