Sustainability Strategy 2024

Creating upcycled skincare for people and planet is our reason for being.  We believe a much-overlooked path to sustainability lies in harnessing the power of ingredient choices and the positive social, economic, and environmental impact they can have.  

Sustainability is a continuous journey and achieving 100% circularity is challenging.  We’re limited by inadequate recycling infrastructure, a scarcity of sustainable packaging options, limited ingredient choices, complex supply chains, and a general lack of consumer awareness about the environmental repercussions of their product choices.  We look at these challenges as an opportunity to innovate for positive change, and this document outlines steps we’re taking to achieve this.

It's no longer acceptable for brands to simply just claim they’re sustainable, they need to tell their customers what they’re doing to achieve sustainability and be transparent and accountable for the decisions they make.  We hope our commitment to achieving circularity and being truly sustainable inspires our customers to make more conscious purchasing choices, and the beauty industry to adopt more sustainable and transparent practices. 

The time to act is now.

Xanthe Taylor,

Founder